I Think Your Best Clients Forget About You.

What I Think Actually Happens

Your best clients have events coming up right now.

Corporate dinners. AGMs. Product launches. Christmas parties.

They're not thinking about you.

Not because they didn't like your work. Because you haven't shown up since the last event. Out of sight, out of mind.

I don't think most AV companies lose clients because of bad service. I think they lose them because they disappear. No follow-up. No check-in. No reminder that they exist.

Meanwhile, someone else does something very simple. A quick email: "Hope everything's going well. Busy season coming up — let us know if we can help." Nothing pushy. Nothing complicated. That's who gets the call.

How I Would Approach It

I wouldn't overcomplicate it. I'd build a simple system around timing.

Look at when each client ran their event last year. Then reach out 3 months before that date this year. Every year. That's it.

• One email
• Maybe one follow-up call
• Then move on

You're not chasing. You're just showing up at the right time.

Why Timing Matters More Than Messaging

I don't think this is about writing the perfect email. It's about being there when they're starting to think about the event.

Too early, and they ignore it. Too late, and they've already booked someone else. Three months out feels about right in most cases. That's when planning starts. That's when budgets get discussed. That's when decisions get made.

How I'd Use EventQuoter for This

This is exactly where I think EventQuoter can do the heavy lifting. Instead of manually tracking clients and dates, I'd use it to surface opportunities automatically. I'd want it to:

• Look at previous jobs for each client
• Identify recurring events (AGMs, annual conferences, seasonal work)
• Flag when those events are likely coming up again
• Alert me 2–3 months in advance

So instead of guessing who to contact, you've got a list: these clients ran events last year, these dates are coming up, these are the ones you should be speaking to now. Now your outreach isn't random. It's based on actual behaviour.

You can even ask EventQuoter:

• "Which clients are most likely to have repeat work coming up?"
• "Who haven't we spoken to in the last 6 months?"
• "Where did we win good, repeatable jobs last year?"

Why This Matters More Than New Business

Most people focus on winning new clients. I don't think that should be the first move. Because your existing clients already know you, trust you, and have worked with you before. They're far easier to win again than starting from scratch. But only if you show up.

One Simple Action